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Steamboat Magazine

About Us

About Steamboat Magazine

Presented by: Ski Town Media, Inc. 

Contact us or learn more about advertising.


Deborah Olsen


Deborah Olsen has owned Ski Town Media Inc. for 16 years. A journalism graduate of the University of New Mexico, she moved to Steamboat Springs in 1984. She worked at the Steamboat Pilot & Today Newspapers for nine years before joining the staff of Steamboat Magazine. An advocate for community service, Deb currently serves on the Steamboat Springs Chamber board of directors, is chair of the Chamber Summer Marketing Committee and is a board member of Steamboat Art Museum. In her spare time, she skis, gardens and hikes with her two dogs. 


Dan Greeson


Hailing from a small town in Alaska, Dan came to Colorado in 2010 to study at the University of Northern Colorado in Greeley. After earning his bachelor’s degree (journalism with a news-editorial emphasis) in 2014, Dan moved to Routt County, where the epic scenery reminds him of his home up north. In his free time, Dan can be found hiking, skiing, reading or getting last place at bar trivia with his friends.


John Sherwood


John brings extensive marketing experience as Sales Director at Ski Town Media Inc. His career began back in New York City over 15 years ago working for some of the largest consumer lifestyle magazines. But then he heard “the mountains were calling” and he answered, moving to Colorado in 2011. He continued his advertising career with Denver’s Top Radio Stations helping local businesses grow their integrated media campaigns. Recently moving to Steamboat, he is excited to come back to advertising and embrace his new home and community, all while helping your local business continue to succeed.

John is a true outdoor enthusiast, he can be found skiing, snowboarding and mountain biking. He also enjoys creating one of the kind shot-skis, games, and ski furniture.


Melissa VanArsdale

Melissa VanArsdale has been a graphic designer for over 20 years beginning with the Brewers Association and Epic Design in Boulder, Colo. Melissa moved with her family to Steamboat Springs in 1999 to become Art Director for Paddlesport Publishing, Inc. PPI produced four publications 14 times per year, including Paddler and Kayak magazines. She became self-employed when PPI moved to the Northwest. Her clients included the U.S. Coast Guard and a few local publications. Plus, she was employed at an adaptive-recreation nonprofit as a client representative and to create their promotional materials. Fall 2015, Melissa became Art Director at Ski Town Media, Inc.

During her spare time, Melissa enjoys the outdoors and spending time with her family and pets.


Rachel Miller


Originally a New York native, Rachel graduated from the University of North Carolina at Charlotte, earning her degree in Communication Studies and Journalism. Rachel moved to Steamboat Springs in 2019 and has been enjoying the beautiful scenery in the Yampa Valley.

In her free time, Rachel loves spending her time outdoors. Her favorite hobbies are skiing, mountain biking and running. She also enjoys live music, hiking, camping and exploring the Colorado landscapes.