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Steamboat Magazine

About Us

About Steamboat Magazine

Presented by: Ski Town Media, Inc. 

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Deborah Olsen


Deborah Olsen has owned Ski Town Media Inc. for 16 years. A journalism graduate of the University of New Mexico, she moved to Steamboat Springs in 1984. She worked at the Steamboat Pilot & Today Newspapers for nine years before joining the staff of Steamboat Magazine. An advocate for community service, Deb currently serves on the Steamboat Springs Chamber board of directors, is chair of the Chamber Summer Marketing Committee and is a board member of Steamboat Art Museum. In her spare time, she skis, gardens and hikes with her two dogs. 


Dan Greeson


Hailing from a small town in Alaska, Dan came to Colorado in 2010 to study at the University of Northern Colorado in Greeley. After earning his bachelor’s degree (journalism with a news-editorial emphasis) in 2014, Dan moved to Routt County, where the epic scenery reminds him of his home up north. In his free time, Dan can be found hiking, skiing, reading or getting last place at bar trivia with his friends.


Danielle Hubler


Danielle brings extensive marketing experience to her position as sales director at Ski Town Media Inc. She first worked with Steamboat Magazine in the early 2000s, after she sold one of Steamboat's most sought-after publications, the Steamboat Springs Area Map, to the previous owners of Steamboat Magazine.

A mother of two and avid hiker - she started two summers ago on a quest to summit the state's 14ers - Danielle has lived in Steamboat Springs for 24 years. In addition to working in the publishing industry, Danielle was a small business owner for many years. 

She knows the local business community: what works, what doesn't and how to custom tailor a successful marketing plan for an individual business, whether it's an art gallery, restaurant, craft brewery or high-end real estate agency.


Melissa VanArsdale

Melissa VanArsdale has been a graphic designer for over 20 years beginning with the Brewers Association and Epic Design in Boulder, Colo. Melissa moved with her family to Steamboat Springs in 1999 to become Art Director for Paddlesport Publishing, Inc. PPI produced four publications 14 times per year, including Paddler and Kayak magazines. She became self-employed when PPI moved to the Northwest. Her clients included the U.S. Coast Guard and a few local publications. Plus, she was employed at an adaptive-recreation nonprofit as a client representative and to create their promotional materials. Fall 2015, Melissa became Art Director at Ski Town Media, Inc.

During her spare time, Melissa enjoys the outdoors and spending time with her family and pets.


Rachel Miller


Originally a New Yorker, Rachel recently moved to Steamboat Springs in 2019 from North Carolina. Rachel graduated from UNC Charlotte, earning her degree in Communication Studies and Journalism.

In her free time, Rachel loves spending her time outdoors. Mountain biking has become her new favorite hobby, but she also enjoys hiking, camping, and exploring the Colorado landscapes.