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Steamboat Magazine

About Us

About Steamboat Magazine

Presented by: Ski Town Media, Inc. 
Contact us or learn more about advertising.

PUBLISHER  |  Deborah Olsen

Deborah Olsen has been a professional writer, reporter, editor and publisher in Steamboat Springs for 35+ years. She has a bachelor’s degree with a double major in journalism and English from the University of New Mexico, where she also did her post-graduate work. She has won numerous awards in her field: AP story of the year, Colorado Press Association feature story of the year, and the U.S. Ski Team’s White Stag award among them. Additionally, she has received awards for photojournalism. She purchased Steamboat Publications in 2004, and has since transformed it into Ski Town Media, Inc., Northwest Colorado’s most prominent locally owned media outlet. A strong believer in giving back to the community, Deborah is currently president of the board of Steamboat Art Museum, and has served on the boards of the Steamboat Springs Chamber, Steamboat Springs Marketing Committee, Steamboat Mountain School, Advocates, Steamboat Symphony Orchestra and Emerald City Opera (now Opera Steamboat) in the past.


EDITOR  |  Sophie Dingle

Sophie first came to Colorado when she attended the University of Denver, earning her degree in communications in 2008. After a brief stint in New York City, she moved abroad with her husband Ryan while he pursued a professional hockey career. After seven years in Italy, Scotland and England – which included countless hockey games, Italian lessons, travel adventures (and mishaps) and two babies – they moved back to Ryan’s hometown of Steamboat Springs to raise their two boys. Sophie continued to grow her career as a freelance writer locally before settling into her role as editor at Ski Town Media. When she’s not chasing after her boys, she loves reading alone in a quiet house (a rare occurrence), hiking with her lab and of course, skiing.


SALES & MARKETING DIRECTOR  |  John Sherwood

John brings extensive marketing experience as Sales Director at Ski Town Media Inc. His career began back in New York City over 15 years ago working for some of the largest consumer lifestyle magazines. But then he heard “the mountains were calling” and he answered, moving to Colorado in 2011. He continued his advertising career with Denver’s Top Radio Stations helping local businesses grow their integrated media campaigns. Recently moving to Steamboat, he is excited to come back to advertising and embrace his new home and community, all while helping your local business continue to succeed. John is a true outdoor enthusiast, he can be found skiing, snowboarding and mountain biking. He also enjoys creating one of the kind shot-skis, games, and ski furniture.


ART DIRECTOR  |  Melissa VanArsdale

Melissa VanArsdale’s graphic design career began with the Brewers Association and Epic Design in Boulder, Colorado. Melissa moved with her family to Steamboat Springs in 1999 to become art director for Paddlesport Publishing, Inc. PPI produced four publications 14 times per year, including Paddler and Kayak magazines. When PPI moved to the Northwest, Melissa became self-employed, working with clients including the U.S. Coast Guard and a variety of local Steamboat businesses. Plus, she was employed at an adaptive-recreation nonprofit as a client representative and creator of promotional materials. In fall of 2015, Melissa became the art director at Ski Town Media, Inc. During her spare time, Melissa enjoys the outdoors, traveling to New Mexico to fly with her dad, and traveling to Utah to visit her kids who flew the coop.


DIGITAL DIRECTOR  |  Trey Mullen

Trey Mullen grew up in the small Front Range community of Lyons, CO, where he was fortunate enough to be submerged in the world of art and creativity from a young age. Attending the University of Colorado Boulder on a track & field scholarship, Trey earned a degree in Ecology and Evolutionary Biology in 2011. After working for the Division of Fish and Wildlife as a Fisheries Biologist in both Colorado and Oregon, Trey moved to southern Wyoming to work as a full-time fly fishing guide on the North Platte River in 2015. It was there that Trey began working in the fields of marketing and digital asset creation for a variety of outdoor brands, sharpening his photography and cinematography skills. In the fall of 2015, Trey established his own media production company and still operates this business today. Trey joined Ski Town Media, Inc. as the digital director in the spring of 2022, and continues to produce professional digital assets for advertising clients while managing all digital aspects of the company.


OFFICE MANAGER  |  Casey Hopkins

Born and raised on the south side of Chicago, Casey joined the U.S. Navy in 2014 and spent a touch over six years as a mass communication specialist, using a variety of media to tell stories all around the world. A storyteller at heart, his work in the military has been published by notable news organizations such as CNN and Al Jazeera. In the early summer of 2022, Casey moved to Steamboat Springs yearning for more adventure. In his spare time, you can find Casey trail running, hiking, climbing, walking his dog, skiing, snowboarding or getting in a nice long soak at Old Town Hot Springs.