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Ruby Jane Boutique


734 Lincoln Ave
Steamboat, CO 80487

Business Hours

Monday 10:00 am 6:30 pm
Tuesday 10:00 am 6:30 pm
Wednesday 10:00 am 6:30 pm
Thursday 10:00 am 6:30 pm
Friday 10:00 am 7:00 pm
Saturday 10:00 am 7:00 pm
Sunday 10:00 am 6:00 pm

Valleygirl Boutique, the vision of local Sandy Helt, first opened in Avon, Colorado, in 2007. With a focus on fun, affordable fashion, Valleygirl Boutique carries women’s clothing, jewelry, and women’s accessories as beautiful and unique as its mountain surroundings. The enthusiastic reception from both locals and visitors to Avon’s Valleygirl Boutique encouraged Sandy and her husband, Bob, to expand into neighboring mountain towns, opening Breckenridge’s Valleygirl Boutique in 2008 and Edward’s Valleygirl Boutique in 2012. Sandy and Bob designed and built out the stores themselves with handcrafted finishes, making each store its own labor of love. Sandy, herself a jewelry designer, hand picks each piece of jewelry from local, national, and international designers, creating a unique and beautiful selection of timeless jewelry for all of their stores. The clothing, while surprisingly affordably priced, combines mountain chic style with current trends. Sandy carefully and thoughtfully chooses the clothing and jewelry with the intention to help women look and feel amazing. At our unique mountain boutiques, there is something for women of every generation that also complements every individual style. In July 2013, Sandy and Bob expanded again — with a new concept. Ruby Jane, housed in a charming Victorian home built in 1890, carries affordable home décor, unique gifts, jewelry and a beautiful selection of women’s clothing, available both in our stores and for online shopping. Motivated in part by a desire to preserve the character of this lovely building on Main Street in Breckenridge, Ruby Jane is surrounded by the beautiful perennial garden expanded and maintained for decades by the previous owner. Ruby Jane has something for everyone, offering an impressive selection of stylish women’s clothing, smart jewelry, women’s accessories, baby clothing, kids clothing, unique gifts, and home décor, all of which is truly unique and varied, and made available to our customers in our boutiques and online. After opening Ruby Jane, Sandy and Bob began remodeling the upstairs into the Loft at Ruby Jane, a three bedroom, three bathroom luxury condo available for nightly rental as of December 2013. Gorgeous views of the slopes and close proximity to restaurants and shopping make it an ideal location. Follow this link to learn more about renting the Loft in Breckenridge. The company made an exciting move in November of 2015 opening its first Ruby Jane store along the Front Range! Located in The Highlands neighborhood of Denver, this popular location has given Denver locals the ability to find clothing, jewelry, and home decor pieces they love without having to make the drive to the mountains. Ruby Jane - Denver Highlands focuses on fun, affordable fashion and jewelry with a mix of home goods, accessories, and baby items sprinkled in. In the summer of 2017, the company grew once again, opening a Ruby Jane location on historic Lincoln Avenue in Steamboat Springs, Colorado. Housed in a beautiful historic building in the heart of downtown, Ruby Jane - Steamboat Springs became the sixth boutique location in the Ruby Jane | Valleygirl Boutique family. We are forever grateful to our customers who shop with us from all over the world, and who have supported Valleygirl Boutique, and now Ruby Jane, over the years. In response to the many requests from our customers, we are happy to offer an online shopping portal where our customers can shop for their favorite items from the comfort of their home or office. As in our stores, our merchandise varies from week to week, so check back frequently. We look forward to greeting you in person when you visit our boutiques in Colorado. Stop in and see us at one of our six Ruby Jane | Valleygirl Boutique locations, or visit our website to shop with us online. Please feel free to reach out to us with any questions you have about our boutiques, hours of operation, locations, and merchandise. We’re happy to talk with you!