Faster, More-Efficient Lift Experience and Hands-Free Access - All with Same High Level Guest Service
STEAMBOAT SPRINGS and WINTER PARK, CO- July 27, 2015 - Intrawest
Resorts Holdings, Inc. (NYSE: SNOW), a leading North American mountain
resort and adventure company, today announced that RFID (radio-frequency
identification) technology will be launched
at its Steamboat and Winter Park resorts for the upcoming 2015/16 winter
season with SKIDATA.
“Always looking to enhance the guest experience, we’re excited to
roll out RFID technology at Steamboat and Winter Park this season,” said
Sky Foulkes, Chief Operating Officer for Intrawest. “Industry-leading
guest service is at the core of our resorts,
and the RFID technology will improve the guest experience and enhance
our operating efficiency.”
"We are thrilled to work with Intrawest; and, in particular,
Steamboat and Winter Park this winter," said Laurent Vaucher, US
Subsidiary Manager and General Manager for Mountains for SKIDATA. "As a
global leader in ticketing solutions, SKIDATA's RFID ticketing
technology provides a seamless and enhanced guest experience at these
two ionic North American resorts."
All daily lift tickets, season passes and frequency products will
be available on QuickTrax™ cards, which are embedded with an RFID chip
to enable hands-free access to lifts. When a guest passes through the
RFID gate, the gate will open automatically after
registering the QuickTrax card. As in previous seasons, lift operators
will be on hand to assist with the access gates and ensure a smooth and
efficient guest experience.
“With RFID technology, the new system will move guests even faster
and more efficiently, allowing more time for carving up the Champagne
Powder® snow in Steamboat or the bumps of Winter Park’s famous Mary Jane
Territory,” said Matt Bowers, Chief Marketing
Officer for Intrawest.
The RFID system will be installed in Steamboat at the gondola,
Christie Peak Express, Preview, and Thunderhead Express chairlifts.
Installation at Winter Park includes the Zephyr Express, Arrow, Gemini
Express, Challenger and Super Gauge Express chairlifts
providing a simple, fast and hands-free guest experience at both
The new QuickTrax card will be reusable over multiple seasons and
can be reloaded online or over the phone, allowing guests to bypass the
ticket office. All guests will also have the option to sign up for
Resort Charge, which eliminates the need to carry
cash or a credit card on the mountain. Resort Charge allows guests to
make purchases at any resort operated restaurant, rental and retail
location, ski and ride school, and more by attaching a credit card to
their QuickTrax card.
With the implementation of RFID, the resorts will issue and mail
new RFID-enabled season pass and frequency products at no cost starting
in early October.Summer in the
Boat is in full swing and continues daily through Labor Day; then
weekends (Fri-Sun) in September. Enjoy scenic Gondola Rides, Steamboat
Bike Park, Coca-Cola Adventure Zone, Movies on the Mountain, Mountain
Music Series, Delightful Summer
Dining and a calendar full of events and activities. For details, steamboat.com or 800-922-2722.