News Release
| 6/3/10 - The FOOD & WINE Classic in Aspen, CO |
The FOOD & WINE Classic in Aspen, CO (6/18-19, 2010): For 28 years, The FOOD & WINE Classic in Aspen, Colorado has been the epicurean magazine's signature event, recognized as a top destination for discovering the latest culinary trends. This annual event brings together a star-filled line-up of food and wine trendsetters, and QVC® is there with Summer Cooking on Friday, June 18 and KitchenAid on Saturday, 6/19, plus behind-the-scenes highlights, celebrity chef interviews and more throughout the weekend on QVC.com. QVC will take viewers directly into this exclusive event and give them a front row seat to all the action and special behind the scenes surprises with some of their favorite food personalities.
TUNE-IN PROGRAMMING AS FOLLOWS
Friday, 6/18, 3pm EASTERN, 1hr Summer Cooking
* Featuring a selection of great products for summer cooking including Technique cookware, F&W Cookbook set, Wine, Phillips Seafood, Rick Bayless Cookbook, and KitchenAid items
Saturday, 6/19, 2pm EASTERN, 1hr KitchenAid
* A special 1 hour KitchenAid show with famed Ajax Mountain and the Grand Tasting Tents at The FOOD & Wine Classic in Aspen, Colorado as the backdrop. The show will feature favorite KitchenAid products and tips and tricks from the professionals.
We will be offering great off-air programming on QVC.com that takes people inside the festival too
* Pre-produced web content to feature red carpet interviews, tips from chefs and experts and "man on the street" commentary taking viewer directly into this exclusive festival.
* Web videos will link to product associated with the topic and/or guests
* 2 new videos per day featuring demos/interviews with chefs such as the following:
* Laura Werlin - American Cheese Expert
* Rick Bayless - Chicago-based Chef specializing in Mexican Cuisine
* Art Smith - comfort foods; former chef to Oprah and Florida governor
* Jacques Pepin - French-American chef icon |
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